Easier travelling with babies in cities, in collaboration with Thule Sweden AB.

Abstract: Master thesis carried out in collaboration with Thule Group during spring 2020 as part of the Industrial Design Master at Jönköping University. The work aims to develop a new concept idea related to "Active with kids" and focused on the Southern Europe market (Spain). The goal of the project is to improve the parental active experience in metropolitan areas concerning strollers or their accessories. The product proposal will fit and express Thule vision and brand language. This project is written in the field of industrial design; therefore, we will go over the usual design process: empathize, define, ideate and prototype. The project will be done individually, however, the beginning of it (empathize and define), will be carried out in pairs between Nerea Cuello and Berta Cester, to achieve broad research and obtaining two different products within a similar market. The project starts with a design brief formulated by the company and continues into understanding the problem by investigating the brand, the user, the market, and other interesting factors. Continuing with an ideation phase that explores different problems and ideas. The process will end with a final concept presented as a physical prototype. The final result is a new concept solution for easier travelling with babies in urban cities, improving parents' lifestyles when they cannot use or find it difficult to use a stroller