Global Consciousness - When Danish companies venture to India : An investigation into Corporate Social Responsibility implementation by Danish companies in India

Abstract: The world is getting smaller - or bigger -some will argue. Not many geographical spots are untouched, and international brands are known all over the world. It has become easier, and increasingly attractive for Trans National Corporations from countries with strong economies to relocate, out source or establish new branches less wealthy countries in the East, often portrayed as beneficial to all participants. This is also the general opinion dominating the debate in Denmark, where this paper took its outset. This paper presents an investigation into how some Danish companies approach the new market in India when settling or relocating a local branch. The intention has been to reveal a trend among major Danish participants in the global traffic of business and ideas from the West to the East and the current approach to Corporate Social Responsibility (CSR). It includes a series of interviews with Danish companies currently settled with branches of their companies and having production in India, and a Director of Globalization in DI, Dansk Industri which is an umbrella organisation for Danish industry. Other sources are various home pages on the Internet, literature and newspaper articles.