Do Retail Investors Benefit From a High Dividend Yield? : The Dogs of the Dow strategy applied on the Swedish stock market.

Abstract: In this thesis, the ten stocks with the highest dividend yield from the OMXS30 have been used to construct a portfolio, a strategy called The Dogs of the Dow. The portfolio was equally weighted and rebalanced every year. The purpose of this thesis is to see how the strategy would perform in terms of return and risk compared to the market. To define the market two indexes were used, OMXSPI and OMXSGI, which excludes and includes dividends respectively. A low dividends portfolio was also used as a benchmark. Though beating the market some individual years and showing a tendency of performing better in an up-going market, the strategy's average annual return of 9.69 percent for the whole period only beat one of the benchmarks. The strategy's risk was fairly similar to the market risk hence, it does not compensate the lower return with lower risk. The Sharpe ratio showed that the Dogs of the Dow portfolio had the best risk adjusted return in only two out of the eleven years. This points towards the conclusion that the strategy would not have performed better, overall, compared to the benchmarks between the years of 2005 and 2015.