A 3G Convergence Strategy for Mobile Business Middleware Solutions : Applications and Implications

Abstract: Mobile business solutions are one of the most attractive market segments of mobile information services. The third generation of mobile communication systems (3G) will be a significant step forward in the convergence of telecommunications and datacommunications industries. More specifically, the convergence of mobile technologies and the Internet allows compelling possibilities for future applications and solutions. However, most current mobile businesses and mobile application and solution providers are rather contributing to the process of convergence; many current ideas and solutions are based on the restrictions of existing mobile networks combined with Internet-based services. In the future, when mobile networks and the Internet have merged, it will no longer be possible to create revenue with these types of solutions. One concrete solution is the mobile middleware concept, bridging the mobile technologies and Internet world. This Master’s thesis studies the middleware concept for providing business applications in the light of 3G, making strategic recommendations to a provider of these kinds of services. A comprehensive discussion about the developments after 3G is introduced. Alternative solutions are presented and some strategic implications are introduced. The implications are motivated by an industry survey, carried out within this project. The topic of over-the-air data synchronization is discussed as an example for interim middleware. Mobile computing file system issues are seen as an interesting opportunity for business applications. The possibility of remote desktop screen access is studied, and measurements proving its feasability for hosted wireless application service provision are made. Emerging mobile Java technologies are discussed as an efficient platform for providing ubiquitous, device independent end-to-end solutions. As one of the recommended strategies, this thesis introduces the concept of hybrid thickness client applications as a feasible solution for migrating from current middleware solutions to an (uncertain) future of native, thick terminal applications, within a scope of two years. Based on this concept, a prototype for a 3G smartphone application was developed as an example. A set of possible strategic scenarios is presented and discussed. This thesis also discusses operator differentiation and business solutions in an all-IP based world. 3G networks and handset devices will introduce a large number of new applications and business opportunities, but such a change will also introduce new challenges and risks. The migration challenge is being illustrated in the case of Smartner, a mobile middleware solution provider focusing on business applications. As shown by this case, compared to current enabling solutions, a major shift in technologies is seen as needed, in order to maintain long-term success.