An exploratory study of the forces and actors influencing the marketing of functional foods in Finland and Estonia

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Niina Masalin; [2002]

Keywords: functional foods; marketing; Management of enterprises; Företagsledning; management; Business and Economics;

Abstract: An exploratory study of the forces and actors influencing the marketing of functional foods in Finland and Estonia Empirical example: Fazer Bakery's iLove products

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