Neotraditionalism-Examining the Role of Traditional Revival in Vanuatu

Abstract: Contrary to the predictions made by classical modernization theory that ethnic traditions and religion would die out, they have proved to be surprisingly resilient throughout the world. In contemporary times various revitalization movements have been on the rise and from Africa to Asia scholars have been debating what seems to be a growing attention to tradition and culture. This thesis, based on empirical material from a minor field study in Vanuatu, will elaborate upon revivalist tendencies in a small island country. The purpose of the thesis is to examine expressions of revival of tradition, their causes and their possible implications for the country and its inhabitants. Modernization theory and the contesting paradigm of Alternative development create the foundation of the work while Globalization and the notion of Neotraditionalism are used as further theoretical points of reference. The thesis main findings are that tradition is used as a political strategy in Vanuatu and that a present neotraditional ideology offers both opportunities and pitfalls to the future development of the country. Based on the understanding gained from the field study, the message of this thesis lies in the importance of keeping an open mind when discussing development.