Creating a second hand store concept for the new generation -
University essay from Högskolan i Borås/Institutionen Textilhögskolan
Abstract: An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden.
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