Vad tycker skogsägare om virkesinköpare och inköpsorganisationer? : utveckling av ett skogsbolags tjänster och köpverksamhet till privata skogsägare

Abstract: The private forest owners play a key role in the supply of round wood to the Swedish forest industry. Today it is a keen competition between forest companies about the wood from private forest owners. In order to get access to the wood from the private forestry you need to be an attractive collaboration partner, who can offer long-term collaboration, service at top-level, and acting for good prices to the forest owners. This work aims at analysing the situation on the market today. It gives Sveaskog purchase department a good view of the forest owners' opinion in general about the existing purchase activities. Forestry service level and timber prices are determining factors for a successful relationship between forest company and forest owner. Today's methods for purchasing round wood works pretty well but could be improved by more active purchasers. The possibility to see the timber flow online should be able to develop further. Only to pay the highest price for the wood will not be a good strategy for the future. The purchasing organisations have to support and strengthen other services to the private forest owners. Examples of such activities are guidance in forestry matters and tax rules and also to provide resources for forestry services besides harvesting (e.g. silviculture, forest management planning). The trademark Sveaskog should be strengthened through information campaigns in media to inform the general public as well as the private forest owners what services Sveaskog has offer.