Improvement of Work Process in a Global Verification Team : A case study at VSM

Abstract: With increasing demands from customers, companies face the challenges of shortening the new product development (NPD) period, reducing development cost and increasing development efficiency. High quality and efficiency of NPD can increase the chance for companies to be competitive on the market. Forming up cross-functional teams becomes a popular way of maximizing the knowledge then increase the development quality and efficiency. However, it is challenging to integrate the resources from different functions and even more challenging when the resources are from different countries. To overcome the integration challenges can increase the efficiency of NPD projects therefore finally win global market shares. This study’s purpose is to identify and analyze integration challenges experienced by a verification team involved in global NPD and to suggest how those challenges can be managed by answering two research questions: 1) What are the integration challenges with the current work process encountered by the global verification team? 2) How can the integration challenges be met in the improved work process? The case study is used as the research method in order to get deep insight of the challenges that a global verification team faces. VSM Group AB, an international leading sewing company is selected as the case company.  The case team, a global verification team locates both in Sweden and China, plays the role of verification work within NPD process. The case team verifies the design and new products in the process.  Through interviews, observation and literature reviews, the challenges in this global verification team are identified. It is found that the case team needs to overcome language barriers, culture difference, task planning and formalization and standardization on work performance during integration. Based on the investigations, a set of solutions are proposed in the end to meet the challenges. These solutions are an improved work process, work performance system, training program and uniformed documentation. These proposals are inspired by the integration mechanisms such as formalization and standardization, special reports etc and then fit them into the case team context. By simulation and evaluation the solutions within the global verification team, the feedback on the proposals helped for improvement. This case study at VSM is an empirical example of implementation of integration mechanisms into a real life context.