The industries’ effect on the indigenous people in Chile : A discourse analysis of the Corporate Social Responsibility policies in the aquaculture and forestry sectors in Chile
Abstract: The purpose of this study is to investigate how the rights of the indigenous people are being affected because of the forest and salmon industries surrounding them. The question of the thesis is “How do the companies (multinational and national) in Chile discursively construct themselves as responsible actors in the local communities through their CSR profiles on their webpages?” Through the CDA approach of Fairclough’s three-stage model, I want to analyse the language and how the companies promote themselves as sustainable through their CSR profiles. The intention was to illustrate how certain interpretative repertoires can serve to legitimise or reproduce certain structures. The companies construct themselves by presenting themselves through different discourses. The prominent discourses presented on the webpages are all part of the companies’ strategies to construct a reality tailored to fit the companies’ needs. The point is that the industries are still problematic, and they create issues by consuming the native forests and by the use of different chemicals and antibiotics. They have still not solved how to be global actors and have less impact on the surroundings at the same time. There is also a people-policy gap where the indigenous people do not seem to be part of the policy-making processes. This gap creates power imbalances and the gap keeps growing when the local communities do not have a chance to affect the policies and political processes.
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