Sky is The Limit...or is it?: American Airlines AAirpass Case

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Darragh Moorhouse; Hanna Åstrand; Can Üner; [2023]

Keywords: American Airlines; Corporate; Brand Management; Aviation; Airpass; AAirpass; Reputation; Case; Business and Economics;

Abstract: This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.

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