A GENERATION TAKES FLIGHT: SWEDISH GENERATION Y AND AIRLINE BRAND LOYALTY

University essay from Akademin för hållbar samhälls- och teknikutveckling

Author: Mark Phillips; Frances Wijsman; [2012]

Keywords: ;

Abstract: The purpose of this thesis is to investigate and analyze what the level of loyalty towards airlines is amongst the Swedish Generation Y and consequently what the factors are behind this loyalty.

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