Strategic Narratives in Media Representations of the Refugee Crisis of 2015 : A Comparative Study between RT and BBC World News

Abstract: As immigration turns into the scapegoat of political and social tensions all over the world and politicians that seem to be talking about migration flows communicate instead their conception of the world and where it should head, this study investigates the refugee crisis of 2015 as represented in the two global television channels RT and BBCW. Widely studied for the depiction the press gives of the refugees, for the first time the refugee crisis is analyzed as an arena where competing understandings of international relations are constructed, in a media ecology where a myriad of actors have a chance to foreground their truth and where wars are fought, and possibly won, through the weapons of values, culture and the attraction they exercise (Nye Jr. 1990, 2013). Borrowing the concept of strategic narratives from international relations (Miskimmon et al. 2013) and applying it to textual analysis, the study employs framing analysis to operationalize it and explores a sample of 144 news items (74 from RT and 70 from BBCW) broadcast in August and September 2015 to retrace the narratives of the two channels. It finds out that, although conflicting with each other, both RT’s and BBCW’s narratives are strategic and aim at constructing a past, present and future of international relations that can influence what we expect, consider acceptable or conceivable on the international theater. The channels’ narratives are about the destiny of Europe and countries, depicting a reality that still responds to old Cold War dividing lines. An analysis of the actors allowed to speak and represented as acting confirms that in RT and BBCW political elites and the nations they represent have a greater chance, compared to other actors, to define international politics and shape shared understandings of how international relations works and where it is heading.