The Digitalisation of Maserhallen Aqua Nova : Obstacles and Pathways

Abstract: Background Digitalisation is transforming our society in several ways, bringing sev-eral new opportunities and challenges. It changes how organisations in-teract with their customers and generally has a positive effect on reve-nue. Maserhallen AB is a wholly-owned subsidiary of Borlänge municipality and wants to grow as an organisation. Maserhallen AB aims to improve its quality of service, customer value and increase rev-enue by implementing a digitalised system into its organisation. The study is needed to construct a framework and strategy that can aid Maserhallen AB on the challenges and pathways of adopting new tech-nology. Aim This study highlights the challenges and pathways that await a tradi-tional organisation when trying to adopt a new digital system. Method There are two sources of data collection; the first is a literature study, and the second is a questionnaire. In the questionnaire, nine volunteers have participated, the age ranging of volunteers are from 24-60 years old. The targeted participants were the organisation management team and receptionist. Results The results gathered from both the case study and questionnaire indi-cate that the case company needs a new digital system. The thesis exam-ines two core areas: digitalisation strategies and the use of new technol-ogy to develop an analysis framework. The outcome is a framework that blends theoretical and digital strategy principles with successful ap-proaches in concepts and new technologies. Conclusions For Maserhallen AB to avoid obstacles when facing implementation of digitalisation, it is necessary to adopt new technology with the help of digital strategy and framework. This is not only needed for efficiency and cost reasons, but also it will assist in increasing customer value and quality of service. The framework provided in this case study will aid Maserhallen AB in adopting a new digital system.