An Exploration of the Macroeconomic and Industry Factors Influencing the Implementation of Battery Electric Buses : A Multiple Case Study of the Swedish Public Transport Sector

University essay from Jönköping University/IHH, Företagsekonomi

Abstract: Background:Rising greenhouse gas levels through the use of traditional ICE technology in the transport industry have created a worldwide environmental crisis. Battery Electric Bus adoption is a prominent alternative currently being discussed in the public transport industry and represents an inevitable change towards a sustainable future. Purpose:The establishment of a theoretical framework that analyzes primary and secondary data todefine the factors promoting BEB implementation. Method:The study follows a qualitative research approach gathering data in the form of semi-structured interviews which are analyzed to develop an objective theory. Conclusion:The results show that the primary factors influencing diffusion of BEBs are technology factors, macro-economic factors, and socio-political factors. The research defines the relationships between them to further understand their effects on BEB diffusion. The findings develop a theoretical framework around these factors and their effects on one another and the diffusion of BEBs in the industry.

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