Bored with Ads? : A Study Investigating Attitude towards Social Media Advertising

University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

Author: Ma Yuanxin; Pittana Noichangkid; [2011]

Keywords: social media; advertising; attitude; marketing communication;

Abstract:

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