Tourism destination marketing : a comparative study, between Gotland Island, Sweden and Limbe city, Cameroon

University essay from Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap


This research is carried out to explore the factors that influence visitors to choose a particular destination for a visit or the attributes visitors consider necessary to quality a place as a potential destination for a visit. This research is a comparative study on tourism destination marketing conducted in a town in a developed country; Gotland Island in Sweden and a town in a developing country; Limbe city in Cameroon. This research tries test two hypothesis, which were formulated by the researcher.

Hypothesis I; visitors consider particular attributes in a destination before they visit it.

Hypothesis II; some attributes are inevitable in any destination choice decision.

The research contains ideas from 200 respondents, 100 visitors of Gotland Island, and 100 visitors of Limbe City, and the results support both hypothesis. The research also contains a comparison of the attributes visitors consider in Gotland Island and Limbe city. This brings out the factors that would be considered by visitors in a developed country and visitors in developing country.

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