How change agents engage in a trio of processes during the Technochange journey

Abstract: More and more companies putting their bets on Automation and Artificial Intelligence (AI) to improve their efficiency and profitability but the mindset gap has been a barrier for many organizations to successfully implement these emerging technologies. One suggested solution is to have change agents on board to create a need and vision for change as well as implement it. There are studies done at the macro and meso levels about digital transformation but there is a gap in understanding of how the change agents engage with such Technochange at micro level. This study sets out to provide an answer by studying change agents in Automation and AI initiatives across Telecommunications companies in Sweden with a focus on their "lived experiences". Sensemaking and sensegiving are at the heart of this study, together with translation theory, this research finds that the change agents engage in a trio of processes to arrogate and implement the Technochange. The association of these processes are then drawn and the importance of understanding this engagement in Automation and AI is then discussed.