Business Ecosystem for Cellular Connectivity in Manufacturing Factories : - A case study to investigate how infrastructure developing telecom companies can establish a viable buisness ecosystem for cellular connectivity in manufacturing factories.

Abstract: Manufacturers have begun to realize that in order to have factories which are adapted to the contemporary conditions required for having state of the art manufacturing, the fixed network cables should be replaced by wireless communication with higher capacity. Cellular connectivity has this ability, but to be able to deliver it to manufacturing factories, they would benefit from establishing a suitable ecosystem design for the technology. The purpose of this research paper is to investigate how infrastructure developing telecom companies can work to establish this business ecosystem for cellular connectivity in manufacturing factories and make sure they remain competitive over time. The purpose was fulfilled using a qualitative case study consisting of 20 semi-structured interviews, conducted at a case company. The case study was complemented with a quantitative study to understand the status of current relationships in the ecosystem. Results of the study indicate that: • As cellular connectivity for manufacturing factories is in an early stage of its life cycle, it is of more importance to convince customers of the technology’s benefits, in order to get a market pull, rather than promoting the own product. • A competitive advantage may not be yielded through getting a minimum viable product to the market in the sense of learning about components and complements. However, the minimum viable product should give rise to an opportunity to establish key relationships and experience across the entire ecosystem. • Relationships to all business partners in the ecosystem are considered important. However, the relationships differ in strength, as they are at different maturity stages and needs various amounts of attention and resources. Accordingly, some effort needs to be put into all relationships, but making sure to understand the optimal amount of attention and resources for each relationship may facilitate the choosing of appropriate effort levels.