Green Logistics in South Africa : A study of the managerial perceptions in the road transportation industry in South Africa

Abstract: The role of logistics has, over the last decade, evolved into a significant determinant in the operations of businesses. Increased efficiency and reduced operational costs can be established through a well-operated transportation system. Due to societies increased awareness for environmental issues, the logistics industry has been affected, which has led to a demand for development. Therefore, the concept of green logistics has become more common in the transportation industry. However, in South Africa this concept is lessestablished and there is a need to investigate managerial perceptions further. This research investigates green logistics, as perceived by managers in the transportation industry in South Africa. This thesis aims to study green logistics activities in South Africa at large transportation companies. The authors explore the current green logistic activities at the transportationcompanies, the managerial perceptions regarding green logistics, and their views of incentives and barriers to its implementation. The literature review presents the major theories and concepts included in green logistics. This section will present the reader with a deeper knowledge of sustainability, the triple bottom line, green logistics, and strategic environmental environment. Qualitative semi-structured interviews were used in this study. Six companies were interviewed and one South African logistical researcher. Secondary data was also used to get a deeper understanding of green logistics in South Africa. Interviews were held at the headquarters of the transportation companies, which were all resided in Johannesburg. Three international companies, three domestic companies (all with global operations), and one logistics researcher were interviewed. This gave the authors well-rounded empirical findings. The results from the interviews were divided into three categories: responsibility, green logistics activities, and managerial perceptions. The analysis provided many incentives and barriers of green logistics in South Africa, as well as a deeper understanding of the managerial perceptions. The study shows that green logistics is currently implemented, to a certain extent in South Africa. However, the paper identifies areas were it can be improved upon. The authors can conclude that the economical factor is a driving force within the triple bottom when implementing green logistics. Another interesting factor described in the conclusion is the importance of communicating green initiatives internally and externally. Conclusively, further recommendations regarding green logistic practices in South Africa are acknowledged.