An Analysis of Elements of Communications for Development (C4D) incorporated into the Community Consultation Mechanism of the Myanmar Peace Support Initiative

Abstract: The Myanmar Peace Support Initiative (MPSI) was a program launched in March 2012, following a request from the government of Myanmar to the government of Norway to lead international support to the Myanmar peace process. The initiative was implemented over a period of three years bringing together and facilitating collaboration amongst various stakeholders in the peace process. The focus of this research was a case study that analyzed to what extent the MPSI, and more specifically the community consultation mechanism of MPSI, was able to successfully incorporate the key aspects of communication for development. The method or approach used consisted of conducting a thorough document analysis, in depth focus interviews, and some limited observations. The study concluded that some limited elements of behavior change communication were incorporated into the MPSI but this was done more by the different partner organizations than by the MPSI mechanism itself. Communication for social change and communication for advocacy were central components of the MPSI initiative, including cross cutting issues. Factors to strengthen and enable communication however were conspicuously lacking which hindered the further expansion and success of the project. This research has assessed the impact / effectiveness of the community consultations implemented by the Myanmar Peace Support Initiative (MPSI) was proportional to the extent that the initiative was able to incorporate the specific communications for development elements as defined by the UN and used as a standard measurement tool to define the elements from a unified developmental perspective. These findings could also potentially be generalized in order to improve the implementation of similar projects in other future peace support contexts that involve international governmental and organizational support.