Employees’ Entrepreneurial Attitudes and Opportunity Recognition

University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi



Organizations’ ability to recognize opportunities can provide competitive advantage for organizations in changing environment. In innovation-driven countries many en-trepreneurial people are working as employees in established companies and pursuing opportunities as corporate entrepreneurs. This is a group which researchers have dis-criminated by focusing only on CEO’s and entrepreneur’s opportunity identification capability. We would like to research the topic of employees’ opportunity recognition (OpR) and to find a link with their attitudes towards entrepreneurship, something that so far was not completely investigated in the literature.


The aim of the master thesis is to examine the relationship between the employee’s atti-tudes towards entrepreneurship and their implication on their ability to recognize opportu-nities – a step before developing innovation or uniqueness, resulting in creation of compet-itive advantage to the company, presumably leading to company growth. This paper in-tends to fill the gap in the literature regarding one of the dimensions of the factors leading to company growth and analyses a different business stakeholder group – namely employees in medium-sized companies. From business perspective, it might help company leaders understand the need of encouraging entrepreneurial initiatives and encourage them with some practical suggestions. The research question is: does employees’ attitude towards en-trepreneurship affect their opportunity recognition.


We have chosen deductive and explanatory approach for our research because we study causal relationship between attitudes towards entrepreneurship and OpR. The primary data was collected by a self-administered electronic questionnaire. The num-ber of received responses is 53, mainly from manufacturing and service industries.


Employees’ positive attitude towards entrepreneurship increases their opportunity identification capability.

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