Examining factors affecting customer satisfaction : A case-study of a Swedish firm

Abstract: Customer satisfaction, are not just two words simply to be used in any businesscontext. Actually, these are the words that encapsulate the theme of what sort ofbusiness practices are being done by the companies in terms of making theircustomers satisfied or delight. Customer satisfaction plays a pivotal role intoday’s business scenario and there are some basic factors which may impact oncustomer satisfaction either positively or negatively. For instance; responsiveness,efficiency & performance, service quality, price and technology etc may havestrong influence on company’s products (goods or services). Few researchersdiscussed only some factors regarding services which impact on customersatisfaction and none of them discussed particularly some basic, common andmajor factors regarding services/e-services for companies which are small, newand growing enterprises. Therefore, authors made an attempt to highlight somebasic factors and examined how they effect on customer satisfaction. Our findingsshowed that the factors such as responsiveness, professionalism, complaintmanagement system, customer care, technology, efficiency & performance, price,service quality and experience are examined with negative impact on customersatisfaction as almost half of company’s customers were observed dissatisfied.One factor that is found with positive impact on customer satisfaction iscompany’s attitude towards its customers. It is quite notice worthy for a companyto take serious considerations to remove the negative impact of above mentionedfactors in terms of making customers satisfied. Therefore, in the last chapter ofthis study we put some recommendations which might help for a company in thisregard. Furthermore, future suggested research areas are also discussed forcreating further research grounds.