Why not? - People who decided not to conform to perceived immorality

Abstract: Much of the research in social psychology has focused on conformity. Often conformity is a necessary tool which helps our society to function but when people conform to something dangerous or immoral it can be very dangerous. In this study the people who do not conform for the reason that they disagree with the morality of the group are studied. The study is phenomenological and exploratory and shows several possible reasons to this behavior; strong injunctive norms formed from a previous challenging situation, an empathic concern and an identification with a role as a moral-nonconformer. The results could be used as a starting point for understanding the mechanisms behind moral-nonconforming but need to be explored further in different settings to render usable theories.