An analysis of the consumer knowledge, expectations and perspective towards CSR – HM Sweden

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Farid Babrak; Ramirez Carrie; [2013]

Keywords: CSR: Corporate Social Responsibility; CSR: Företagens Sociala Ansvar;

Abstract: Referring to the Corporate Citizenship responsibility from the consumers perspective, consumers should be informed about Corporate Citizenship responsibility actions in order to educate them and make them more sensitive towards the dynamic role they are given.

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