Adaptability and Tourism : Changes In Tourism Consumption From Swedish Multi-Person Households

University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

Abstract: This research project investigates the adaptability of travel consumption in Sweden to global crises, with a focus on families. Tourism is a major contributor to the global economy, but it is also highly sensitive to global crises such as natural disasters, political instability, economic recessions, and health pandemics. These crises can disrupt travel and have significant impacts on the tourism industry and destination communities. In response to these crises, tourists may alter their travel plans and behaviour, including choosing alternative destinations and engaging in budget travel. This study aims to compare the adaptability of tourists under global crises by reviewing relevant literature and examining interviews of how Swedish families and their tourism behaviours have responded to specific global crises. 

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