För systemets skull och inte för naturens bästa : En studie av hållbar turism inom boendesektorn
In this study environmental work in the Swedish hotel chain "Scandic" is investigated. Earlier studies point out sustainability and different environmental certificate programs as essential for the housing sector to contribute to sustainable tourism. The purpose and willingness to fulfill such a mission has been investigated by interviewing central actors in the hotel chain. The result shows that there is a desire to be part of environmental certificate programs mainly for the reason to be part of the system and not for the benefit of nature. Sustainable development is understood as being environmentally friendly. Different solutions to adapt and being more environmentally friendly is discussed. The results are connected with the perspectives of sustainable tourism and possible improvements in the housing sector are discussed. Svanen, who is a well-known eco-label in Sweden, is being discussed further on in this study. The eco-label represents a big part of the hotel chains environmental work and is therefore an important part to investigate further.
Keywords; Scandic Sustainable tourism, Sustainable development, environmental adaption, Svanen.
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