Impacts of shelf space and other product cues on the Selection of FMCG products in grocery store

University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management


Consumers always use the different product cues for the selection of different product categories and these cues are developed with the passage of time and experience. This study is totally based on this concept; we tried to explain the usage of these product categories. From different articles we shortlisted the six most important product cues. We studied the impact of these product cues in the sale of FMCG product categories. To conduct the research, we defined the six products of FMCG product categories; these six product categories were selected through a focus group. A quantitative research was conducted in this study and questionnaires were used to collect the feedback of respondent’s. These respondents were selected by using the convenient sampling approach and spss was used to analyze the data. On the basis of findings we can say that the taste/ performance cue is the most important cue in the sale of FMCG product categories. We concluded this research by giving the suggestions to the retailers and manufacturer that how they can increase the profit in the respective product category.

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