When Life Gives You Lemons, Make Lemonade : A qualitative case study of the impact of Covid-19 in international supplier selection amongst Swedish companies

University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

Abstract: Covid-19 has impacted the international business environment on a large scale. Nonetheless, the pandemic has brought shutdowns and lockdowns, which has caused disruption and a decline in supplies. Implementing risk management in supplier selection strategy has been argued to be critical in managing disruption during Covid-19. Henceforth, the research purpose is to explore In order to provide a profound foundation for the topic, the thesis will be utilised with a qualitative approach. The data collection is derived from semi- structured interviews, which enables comprehensive data and is further used based on the literature review. The analysis of the thesis presents the vital changes necessary in the supplier selection strategy derived from the disruption caused by Covid-19. Conclusively, the thesis finalises how a risk- oriented supplier selection strategy has emerged for the company to meet future challenges. Thus, the authors interpreted it to align with the statement, "When life gives you lemons, make lemonade".

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