Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re

University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi


This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.

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