Strategy for Entering a New Business Segment - A case study of a diversification move with disruptive ambitions

University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

Author: Nils Ahlsten; Karl Nilsson; Lukas Segelmark; [2012]

Keywords: ;

Abstract:

  CLICK HERE TO DOWNLOAD THE WHOLE ESSAY. (in PDF format)