Are AI-Photographers Ready for Hire? : Investigating the possibilities of AI generated images in journalism

Abstract: In today’s information era, many news outlets are competing for attention. One way to cut through the noise is to use images. Obtaining images can be both time-consuming and expen- sive for smaller news agencies. In collaboration with the Swedish news agency Newsworthy, we investigate the possibilities of using AI-generated images in a journalistic context. Using images generated with the text-to-image generation model Stable Diffusion, we aim to answer the research question How do the parameters in Stable Diffusion affect the applicability of the generated images for journalistic purposes? A total of 511 images are generated with different Stable Diffusion parameter settings and rated on a scale of 1-5 by three journalists at Newswor- thy. The data is analyzed using ordinal logistic regression. The results suggest that the optimal value for the Stable Diffusion parameter classifier-free guidance is around 10-12, the default 50 iterations are sufficient, and keywords do not significantly affect the image outcome. The parameter that has the single greatest effect on the outcome is the prompt. Thus, to generate photo-realistic images that can be used in a journalistic context, most thought and effort should be put towards formulating a suitable prompt.