Rapid transformation and inertia in planning and e-commerce : A qualitative study about e-commerce and planning in Sweden

Abstract: This thesis investigates the rapid transformation of e-commerce innovation in relation to planning intention inertia. This research explores the development of e-commerce prior to the Covid-19 pandemic effects and during, in relation to authority’s recognition of the development. The thesis also explores consumers’ reasons and choices for purchasing products through e-commerce. Furthermore, it explores last mile delivery solutions and logistics, together with future aspects and collaborations. Qualitative methodology is applied in the thesis involving semi-structured interviews with ten respondents from nine organisations, conversation analysis from a digital event in the form of one moderator and four attendees and content analysis from five documents and reports. The theoretical approach involves theories on diffusion and technological change and planning intention inertia together with collective action.