E-trust in startups: on trust, communication and innovation in an e-entrepreneurial context
Abstract: This thesis aims to explore how trust, communication and innovation is potentially interconnected in the context of e-entrepreneurial startups. Trust seems to be an important component to success, but the virtual environment makes the traditional formation of trust difficult. An inductive strategy using qualitative interviews was employed to explore this relatively under researched subject. The findings indicate the most important aspects of trust in this context. Further, the findings imply that some of the constructs for trust present in virtual and temporary teams are also present in this context. Furthermore, there seems to be connections between communication and trust in a startup, both ways. The same seems true for the aspects of the firm's innovation capabilities and trust. Finally, theoretical implications of this research are presented and several interesting topics for future research are suggested.
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