Brand management problems in SMEs : case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch

University essay from Avdelningen för ekonomi

Author: Huakuai Huang; Ying Lai; [2011]

Keywords: Brand; Brand management; Brand management problems; SMEs;

Abstract: This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.

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