Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text

University essay from Jönköping University/JTH, Datateknik och informatik; Jönköping University/JTH, Datateknik och informatik

Abstract: The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. To discover thevisual gravity of participants, the research methods of eye tracking and survey areused. The eye tracking supplies unpretentious and real-time behavioral insight asgaze points. Whereas the survey supplies subjective conscious visual gravity data.Previous research suggests that users are drawn to elements containing text.Furthermore, another theory describes users seeking task-relevant information, agoal is to uncover where is the best placement to aid users seeking task-relevantinformation. The conclusion of this thesis uncovered that users are drawn to textelements unconsciously, but conscious visual gravity could be based on imageexposure. Furthermore, the most favourable placement for text is centered along avertical axis on a 1:1 image and slightly higher than the horizontal axis line.

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