Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel

University essay from Högskolan i Gävle/Företagsekonomi

Author: Kristina Hartung; Emilia Hämäläinen; [2022]

Keywords: SMEs; Internationalisation; Differentiation; Pricing strategies; Customers; B2B;

Abstract:

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