Establishing Effective Communication with Chinese Vendors : when outsourcing production to China cross Chinese intermediary

Abstract: This thesis dedicates to explore establishing effective communication with Chinese vendors for Western companies who outsourcing production to China. An effective communication with Chinese vendors refers to gain the true understanding, right decision and expected reaction from Chinese vendors, after they receive the managerial or communicational messages (e.g. contract or piecemeal instructions) sent by Western buyers/clients. Establishing effective communication with Chinese vendors is not just about communication any more, it is about the outsourcing management from a micromanagement to self-management level. Creating intercultural competence is also the core. The study has not only built up a multiple-categorised structure for analysing outsourcing management and communication, also generated three new attributes for effective communication with Chinese vendors i.e. ―cooperativeness‖, ―competency‖, ―specialisation‖, the other six are ―effective medium‖, ―timeliness‖, ―accuracy‖, ―consistency‖, ―credibility‖, and ―completeness‖. The quintessence of the research is that a New Model of ―effective communication with Chinese vendors‖ has been formed through the research. By following the model, a company can easily identify its development stage of effective communication establishment with Chinese vendors and predict its future communication and management orientation. Also the study is desirable for those entrepreneurs and academic researchers who are interested in outsourcing production or have the intent to really carry out an outsourcing strategy and project to China. Moreover the conclusions can inspire companies within similar environment to create their own effective method when outsourcing production to China.