Modelling Non-life Insurance Policyholder Price Sensitivity : A Statistical Analysis Performed with Logistic Regression

Abstract: This bachelor thesis within mathematical statistics studies the possibility of modelling the renewal probability for commercial non-life insurance policyholders. The project was carried out in collaboration with the non-life insurance company If P&C Insurance Ltd. at their headquarters in Stockholm, Sweden. The paper includes an introduction to underlying concepts within insurance and mathematics and a detailed review of the analytical process followed by a discussion and conclusions. The first stages of the project were the initial collection and processing of explanatory insurance data and the development of a logistic regression model for policy renewal. An initial model was built and modern methods of mathematics and statistics were applied in order obtain a final model consisting of 9 significant characteristics. The regression model had a predictive power of 61%. This suggests that it to a certain degree is possible to predict the renewal probability of non-life insurance policyholders based on their characteristics. The results from the final model were ultimately translated into a measure of price sensitivity which can be implemented in both pricing models and CRM systems. We believe that price sensitivity analysis, if done correctly, is a natural step in improving the current pricing models in the insurance industry and this project provides a foundation for further research in this area.