Bicycle Sharing in Developing Countries: : A proposal towards sustainable transportation in Brazilian median cities

Abstract: Bicycle-sharing programs are a new trend in urban transportation. The main difference of a bicycle-sharing program with a regular bicycle rental is that is possible to get a bicycle in one station and return it in any other station. There are many models of bicycle sharing, each model with its pros and cons. This study analyzes the bicycle-sharing models in order to build a proposal of a bicycle-sharing program suitable for Brazilian median cities. The study begins with an overview of bicycle transportation, followed by the analysis of different bicycle-sharing programs. The last chapter formulates a proposal of a bicycle-sharing program suitable for Brazilian median cities. This study uses both quantitative and qualitative methods. The analysis includes a case study on the bicycle-sharing program in Stockholm. This case study is based on interviews with the manager of the program in the company in charge, and with the responsible official in Stockholm municipality. A questionnaire was moreover handed out to users of the program. This case study is complemented with a questionnaire sent by email to managers of bicycle-sharing programs in some cities around the world, this in order to provide more examples on how bicycle sharing can be organized. Finally, another case study was carried out in a Brazilian median city in order to evaluate the local awareness concerning bicycle transport, and the possibility of implementing a bicycle-sharing program there. A questionnaire was handed out to a sample of the local population and an interview was made with the local transport authority. The analysis of all data results in a proposal for a bicycle-sharing program suitable for the Brazilian context. The proposal comprises the choices of bicycles, stations, equipment related to the hiring process and service vehicle. It includes a complete financial appraisal with the necessary capital for implementing and managing the program. It shows that it is possible to build an affordable bicycle-sharing program adapted to Brazilian median cities. The program will create job opportunities and can contribute to a changed view of bicycle transportation in these cities. The proposal could also be applied in countries with the same characteristics as Brazil.