Net Neutrality Implications for Internet Actors in Sweden

Abstract: A telecom industry is constantly looking for new ways to generate revenues by offering new and innovative services. Segmentation of customers by offering premium services to premium customers is a one way which has immense potential of revenue generation. Also, network and service providers are keen to provide specialized services with high quality and faster speed, with more emphasis on Quality of Experience (QoE), in order to enhance business revenue. The QoE concept offers several benefits to telecom operators as well as end-users, as it constantly monitors customer feedback and modifies services in order to delight customers. However, Net Neutrality is a current issue all over world and defined/re-defined in many ways, but many definitions overlooks practical difficulties and market realities. This demands in-depth analysis of Net Neutrality concept from regulatory and business point of view. Current business models for specialized services like Machine to Machine (M2M) communication and video streaming are not adequately designed to tackle regulatory issues such as Net Neutrality. Also the QoE concept needs to be tested on the level of Net Neutrality principles. This thesis discusses the business models incorporating QoE concept, along with analysing implications of Net Neutrality principles. The rules and regulations regarding Net Neutrality in Sweden are studied thoroughly in comparison with same principles in other countries like USA, India and countries from EU. The business models of M2M communication and video streaming services are presented and discussed considering effect of Net Neutrality regulations. Implications of Net Neutrality rules on specialize services, customized services, and zero-rating is presented. In order to have practical knowledge of telecom market and business strategies, several activities including brainstorming sessions with industrial experts and market surveys are carried out to generate meaningful conclusions. According to EU Net Neutrality rules specialized services, customized services and zero-rating services are allowed in Sweden with incorporating QoE.