Opportunities and barriers of ride-sharing in work commuting – a case study in Sweden.

Abstract: The world faces human-made hazardous weather events such as heat waves, droughts, floods andwildfires in dimensions which have never been seen before. A crucial contributor to this negative trendis the constantly growing transportation sector. In addition, most urban regions suffer from trafficcongestions which lead among others to local emissions, the loss of time and noise pollution. Onepromising approach to reduce the amount of transport related emissions is ride-sharing. This paperfocuses on the possibilities and barriers of ride-sharing for the daily commute to and from work. To gainreliably results, a real-life test trial was implemented at a Swedish corporation. The gatheredquantitative and qualitative datasets were analysed with the framework of Social Practice Theory, whichsplits up the practice into its three elements of materials, meanings and competences and therebydevelops revealing insights. The reason for the low participation rate during the test trial can be tracedback to the potential loss of flexibility. Despite a high environmental awareness and a deep trust relationto colleagues, the potential loss of flexibility was for most participants the crucial factor to not start ridesharing.Even though individuals’ opinions were very positive towards the idea of ride-sharing, theparticipation rate during the real-life study shows that the perception of ride-sharing highly derivatesfrom the action.