Designing the future of the newspaper

University essay from Malmö högskola/Kultur och samhälle

Abstract: This paper is about the exploration of how to design an aggregator for online news that combines editorial credibility, a social media layer and a fluent interaction experience in order to provide overview and accessibility. The aim of this thesis was to explore the design of the conventional newspaper in a digital format using the iPad as medium. The conventional newspaper is in trouble – more and more readers are moving to digital news – and we are struggling with which platform to use in the future, what content to fill it with and how this new media channel can be used. My ambition for this project was to explore, from a media production perspective, possible design solutions. In the design process two questions were mailed out to individuals to investigate important qualities and behaviours from the conventional newspaper. There were also situated studies with ten individuals in their homes, including interviews and questionnaires, to get a deeper insight into how they read the news and to identify their behaviour and rituals while using the IPad as device. The result of this project was an iPad application designed for those who are interested in following the news. There are two key functions that have been added to adjust the conventional newspaper to fit as an aggregator providing news online. The first one is editorial responsibility for social media content and the second that it can be used twenty-four hours a day. In this thesis, I am proposing that the iPad can also be used in a social context and as a device for social experience, besides being a personal device. The design solution is an application which can be used for in depth-reading or in the periphery, adjustable according to which situation the person is in.

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