Essays about: "AR in retail"

Showing result 1 - 5 of 24 essays containing the words AR in retail.

1. 1. Sustainable Effects of Technological Innovation on Business Models : A Case Study on AR in the Grocery Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Raphael Bolos; Vlado Grujcic; [2023]
   Keywords : Triple Layered Business Model Canvas; Business model; Business model development; Business model Canvas; Digitalization; Grocery Industry; Augmented reality; Technological innovations; Affärsmodell i tre lager Canvas; Affärsmodell; Affärsmodellsutveckling; Affärsmodellen Canvas; Digitalisering; Livsmedelsindustrin; Förstärkt verklighet; Tekniska innovationer;

   Abstract : In the growing digitalization of the grocery industry, it is necessary for traditional grocery retailers to adapt their business models to the new digital era. Augmented reality (AR) and other digital tools have proven to have the ability to transform the grocery business, and it is crucial for traditional grocers to act in order to remain competitive. READ MORE

3. 2. Young adults' adoption to fashion brands use of extended reality technologies such as Virtual Clothing

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Fahmo Mohamed Issak; Ghina Jamaleddine; [2022]
   Keywords : Virtual clothing; Virtual fitting; Extended reality XR ; Augmented reality AR ; Covid-19;

   Abstract : Background: There is a noticeable digital shift in the fashion industry. COVID-19 Pandemic has acted as a great accelerator to the digital shift. Specifically retail is one of the industries that has grown more digitally oriented as a result of the global pandemic that hit the world in 2020 (Moneta & Sinclair, 2020). READ MORE

4. 3. Service Quality effect on Customer Satisfaction and Word of Mouth

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Gustav Andersson; Carl Ingemarsson; [2022]
   Keywords : Service quality; Customer satisfaction; Word of Mouth; SERVQUAL; Disconfirmation theory; Grocery retail industry; Tjänstekvalitet; Kundnöjdhet; Word of Mouth; SERVQUAL; Disconfirmation theory; dagligvaruhandel;

   Abstract : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. READ MORE

5. 4. Augmented Reality in Retail: A customer-centric business implementation framework

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Viktoriia Ivanova; Andrea Maggino; [2022]
   Keywords : Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

   Abstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE

6. 5. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Erik Nguyen; Alex Nguyen; [2021]
   Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

   Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE