Essays about: "Agnes Jansson"

Found 3 essays containing the words Agnes Jansson.

  1. 1. PUNK FROM THE PERSPECTIVE OF THE SECOND SEX; An anthropological study of gender roles and gender equality in the Swedish punk scene in 2023

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Agnes Jansson; [2023-09-27]
    Keywords : feminism; gender; punk; female musicians; tokenism; homosociality;

    Abstract : This thesis investigates female punk musicians’ experiences of the punk scene in Sweden, focusing on the construction of gender and gender roles among bands of the genre in 2023, as well as the treatment of the minority of female musicians. According to my participants’ beliefs, I also point towards what can still be done to improve gender equality in the Swedish punk scene. READ MORE

  3. 2. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
    Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

    Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

  4. 3. What makes YOU want to purchase? : An explanatory investigation of the relationship between social media content characteristics and consumers' purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Ahlman; Elin Jansson; Natalie Bosiacki; [2020]
    Keywords : Social Media Characteristics; Usefulness; Informativeness; Interactivity; Purchase intention;

    Abstract : Background: Social Media Content consists of characteristics by which have been found by previous research to have an influence on consumers' purchase intention. The social media content can be created by any social media user, who are referred to as content creators, whereby the degree of impact the social media content has on consumers' purchase intention is difficult to predict. READ MORE