Essays about: "Agnieszka Maria Kozakiewicz"

Found 1 essay containing the words Agnieszka Maria Kozakiewicz.

  1. 1. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

    Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE