Essays about: "Alexandra Fransson"

Found 2 essays containing the words Alexandra Fransson.

1. 1. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

   University essay from Uppsala universitet/Industriell teknik

   Author : Alexandra Lundegård; Josefin Fransson; [2022]
   Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

   Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE

3. 2. The Blue Project

   University essay from Lunds universitet/Industridesign

   Author : Alexandra Fransson; Jacob Alm Andersson; [2020]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : The initiating impetus of this project was a frustration over the en-masse inaction experienced in relation to the climate crisis. Although people are aware of necessary actions few are able to act. This project attempts to understand people’s inability to act whilst looking at ways to counter this apathy through behavioral change. READ MORE