Essays about: "Alice Fredriksson"

Found 1 essay containing the words Alice Fredriksson.

  1. 1. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Fredriksson; Linnea Hallgren; Malin Vall; [2021]
    Keywords : Motivation; User-generated content; Instagram; contests; gamification; uses and gratification theory;

    Abstract : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. READ MORE