Essays about: "Andreas Carlson"

Found 2 essays containing the words Andreas Carlson.

1. 1. BARRIERS FOR AI IN A PUBLIC ORGANIZATION : Evidence of AI resourcing

   University essay from Umeå universitet/Institutionen för informatik

   Author : Jesper Carlson; Andreas Viklund; [2022]
   Keywords : Artificial intelligence; AI resourcing; AI readiness; AI strategy; Chatbot;

   Abstract : Artificial intelligence is a complex and widespread technology that is increasingly implemented in today’s businesses. As with implementation in general, organizations are faced with different types of barriers when implementing AI. This paper has explored barriers a public organization faces in its AI implementation efforts. READ MORE

3. 2. Category Extensions : Factors enhancing brand equity

   University essay from Ekonomiska institutionen

   Author : Andreas Carlson; Carl Johansson; [2006]
   Keywords : Brand; Category; extension; Brand Equity; Strategy; Marketing;

   Abstract : In today’s world, where the consumer is constantly exposed to more and more brands in almost any kind of environment, the importance of exploiting those brands which have managed to reach the consumer’s mind and gained a strong position has increased. A majority of new product launches are extensions of existing brands. READ MORE