Essays about: "Andreas Ekdahl"

Found 1 essay containing the words Andreas Ekdahl.

  1. 1. Customer involvement in business model innovation : A case study in the medical instrument industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Andreas Ekdahl; Jonas Sandell; [2014]
    Keywords : Customer; business model innovation; customer involvement;

    Abstract : Firms have to constantly develop or innovate in order to stay competitive. Within the fields of marketing, product development and service development studies have examined how the customer can be a resource for development or innovation. READ MORE